American Express

A global giant looking to increase conversion for a specific segment of customers

American Express

A global giant looking to increase conversion for a specific segment of customers

The Challenge

American Express wanted to improve conversion rates for credit card applications that could not be instantly approved and required additional information from applicants.

American Express wanted to improve conversion rates for credit card applications that could not be instantly approved and required additional information from applicants.

In practice, a pending application was usually a lost one, and each of those losses came from someone who had already decided they wanted the card.

Our Strategy

Rather than relying solely on traditional outbound follow up, the goal was to create a faster, more intelligent engagement model that combined AI with experienced customer specialists to help applicants complete their application journey.

Rather than relying solely on traditional outbound follow up, the goal was to create a faster, more intelligent engagement model that combined AI with experienced customer specialists to help applicants complete their application journey.

Our approach paired AI-driven speed with human judgment at the moment applicants needed it most."

The Results

34%

Time saved to complete an application

27%

Increase in application completion rate

30 days

To measurable results

Turn confusion into clarity, today.

Book a free 30-minute assessment and we'll show you exactly where AI can generate value

What services are you interested in?

What's your biggest automation challenge?

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Turn confusion into clarity, today.

Book a free 30-minute assessment and we'll show you exactly where AI can generate value

What services are you interested in?

What's your biggest automation challenge?

By submitting, you agree to our terms of service.

Turn confusion into clarity, today.

Book a free 30-minute assessment and we'll show you exactly where AI can generate value

What services are you interested in?

What's your biggest automation challenge?

By submitting, you agree to our terms of service.